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The monetary terms from the acquisition were not disclosed, but Gabriner said the entire 18-individual Growlabs group will probably be joining AdRoll.
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Asked why Growlabs was an captivating acquisition goal, CEO Toby Gabriner (who joined AdRoll past 12 months) told me by means of e-mail that both amount and high quality of data is important for creating an account-primarily based internet marketing system.
“With The mixture of the Growlabs and AdRoll Group id graphs, our RollWorks division will supply our shoppers access to considered one of the largest impartial B2B id graphs on the planet.”
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